Integrated Land Management’s mandate is to reduce land-use disturbances relative to what would occur in the absence of integrated efforts as well as foster a stewardship ethic in all land users. The purpose of the video project is to deliver the message: “By working together, we can reduce our impact on the land”. After the client saw the rough cut, they increased the project from three to six videos. The provincial Public Affairs Bureau who wanted to increase the profile of the whole project throughout the Province.