Universities, schools and businesses are prepared for many different kinds of disasters such as fire and storms.  But what about an active shooter?  We don’t usually think about it, after all, we do live in Canada. Universities around the province collaborated to streamline what to do if the unthinkable happened. The Image Works’ video created an engaging exploration of this serious subject with dynamic storytelling, encouraging new students to think about their options and to be mentally prepared for a crisis such as a shooter on their campus. 

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“When the unthinkable happens, it's essential to be prepared to act – just like you would in a fire.  Every second counts. Not sure if that’s gunfire? What else is happening? Check for crowd reactions … Shouts … Screams. Trust your intuition; if it sounds like it could be a gun, react as though it is.”